Bissolux / Insights
Better questions.
Clearer decisions.
Understand what helps people find your business, when advertising makes sense, and what your next website needs to do.
SEO & GEO
Visibility in search and AI answers.
From question to next step
Find your starting point.
Three guides for decisions that shape your website and marketing. Each connects the practical steps with the evidence behind them.
SEO and GEO reach: what a business can usefully improve
A practical guide to useful content, search accessibility, and separate measurement of AI visibility, visits and qualified enquiries.
Read the guideSEO or Google Ads: which investment fits your next goal?
Compare SEO and Google Ads by demand, timing, costs and enquiry quality. Includes a decision table and a practical test brief.
Read the guideWebsite redesign and SEO: move existing content with a clear plan
A practical redesign checklist for page inventories, URL mapping, languages, redirects, acceptance checks and post-launch monitoring.
Read the guideHow we work with evidence
Understand the evidence behind the advice.
Read the original source
We link to the providers’ documentation alongside the relevant sections. Product requirements and our own recommendations are distinct.
Make a decision for your business
A useful action depends on your offer, customers and starting point. The guides provide criteria for making that decision.
Check what actually changes
Visibility, website visits and qualified enquiries answer different questions. Agree the measures before judging the result.
See the work
From useful information to a usable website.
Our project pages show published websites, the task behind each one and the work delivered. Explore them, or discuss your own starting point with us.